Creative Online Marketing Strategies         View Ricardo Pérez Fernández de Castro's profile on LinkedIn        Follow ideas2work on Twitter

Freelancer that designs and carries out internet strategies to increase Websites' click-through and conversion rates

Work Experience + Portfolio
PortStorage Group, Rotterdam (July '10 – Present). Role: In-house Online Marketer – Freelancer
Currently advising on online marketing actions to strengthen the company's online presence. Part-time role carried out on a consultancy basis – Show me the work (under construction)

Highlights: Created a tailor-made online marketing project for the company, which we're gradually implementing.
Greenpeace International, Amsterdam (Aug. '09 – Present). Roles: Creative & Online Marketer
Per-project assignments that vary from the creation of communication concepts to the involvement in online marketing projects. Projects carried out on a freelance basis. – Show me the work

Highlights:: For a press release in Bagkok, I turned a 16-page science research into a 2-panel cartoon.
Yarosa Entertainment, Rotterdam (Nov. '09 – May '10). Role: Online Marketer & Content Writer
I wrote content for iTV apps and games, and designed online marketing actions – Show me the work

Without having any iTV industry knowledge, I created the newsletter's style and content categories in three weeks time.
Enviu, Rotterdam (June – Dec. '09). Role: Online Marketer
I was part of a team that designed and executed an online strategy for an open source platform that promotes a sustainable building method – Show me the work

Highlights: Targeted to a Spanish speaking market, I wrote an email campaign that signed in 520 participants for the International Design Competition.
MRM Worldwide, McCann Relational Marketing, Madrid
Role: Copywriter. Time: Aug. -- Dec. '06
El Kubo, México
Role: Creative and Copywriter. Time: Jan/Sept '05
Ideas to Work | | | Design web: Grafkic